YESfest (Youth Eco Summits with a FESTival vibe), introduces young people, primarily 8 to 10-year-old school children in the UK, to the beauty of the natural world, helps build peer networks and gives them a supportive community, practical tools and resources to 'do good in their part of the world'.

We were invited to help create engaging and jouthful brand identity for the organisation, the initial website and online merch store. The new branding helped this grass-roots community event become a global movement, leading the team to be named one of HundrED 100 global innovators.